Comme Des Garcons for Dummies

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on this planet. Its world-wide results wasn't developed by way of standard promoting or mainstream tendencies, but through a Daring philosophy: obstacle the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s around the globe growth.

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CDG gained Global notice by presenting clothes that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide style editors and prospective buyers early in the 1980s.

This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from just about every corner of the planet.

The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").

The 2006 autumn/Winter season collection addressed the strategy with the persona,[fifteen] the other ways to present one's self to the world. Fusing tailored menswear with feminine elements such as corsets and flower printed costume fabrics, Persona was A different assortment that mixed the feminine Using the masculine.

CDG built a robust distribution technique by putting its products in major luxurious merchants like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer entry to elite clients globally though preserving its creative integrity.

In 2017, the organization released a fresh fragrance, Concrete, and marked its start while in the US having a evening meal curated with the artist and chef, Laila Gohar.

Every retail store was created as an inventive space, boosting CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.

Using the increase of shopping online, CDG expanded its attain by presenting collections via official and partnered e-commerce platforms. Social websites and fashion communities assisted unfold the model’s id, creating items such as PLAY Heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became The most regarded sneaker collaborations in the world, aiding CDG get to world mainstream visibility whilst remaining correct to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, normally extra like artwork installations than manner shows gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The organization also makes a line of agendered fragrances, almost all of which can be unconventional on earth of perfume and aligned Using the models of its clothes.[6]